Our vision is to improve feline welfare and empower owners by making it easy to monitor their cat’s health and access trustworthy information.

We’re developing an app that serves as a hub for all reliable, expert-approved cat-related information. It will feature a general section with articles, Q&As, an improved search system, and AI-powered summarization tools built on trustworthy sources. The second part will be personalized, offering tailored insights based on your cat’s specific data—such as breed, age, health conditions, and more. This includes localized disease alerts, breed-specific needs, product recommendations, relevant articles, weather and traffic warnings, and more.

The app provides cat owners with a user-friendly platform to easily monitor their cat’s health and better understand their pet. In our market research, we identified the most common challenges and key factors influencing advice. The most important factors for cat-specific customization are:

1. Age

2. Environment

3. Gender

4. Breed

5. Medical history

The most common issues owners seek help with are:

1. Nutrition

2. Behavior

3. Signs of illness

Users are already searching for this information on Google, Facebook, forums, and apps—but the challenge is information overload and lack of personalization. Most content is too general and not specific to their own cat. We solve this with data-driven recommendations, all in one place—combining reliable information with personal insights tailored to each individual cat and owner.