83% of the Norwegian population is not active enough. Every 42 minutes, a Norwegian dies on average from a disease that can be linked to a lack of physical activity.

Stready's goal has always been to understand how they can create exercise motivation. In 2018, the company started with exercise bets, and here they have motivated over 1,500 participants. Stready has also organized exercise events, where they have motivated people to be active, while also raising money for charities such as WWF and UNICEF.

Stready is now developing a new and exciting product. The company is building a solution that allows online stores to reward their customers not only for purchases, but also when customers reach their fitness goals! This way, online stores can build a large and loyal customer base that comes back, both to buy their products and to reach their fitness goals. Stready is motivated to roll out the product in 2021.