Staaltro is industrialising reuse: starting with steel cable trays. Instead of building a parallel system, we partner with the existing value chain for new materials and incentivise them to handle reused materials as well, something no one else has done at scale. We collect standardised European steel components from demolition and deconstruction projects across Norway. Together with logistics partners and demolition contractors, we ensure materials are carefully dismantled, transported to a central warehouse, and then registered, quality assured, and certified by Staaltro.

From there, they are sold through established wholesale distributors like Ahlsell, making it just as easy to buy reused materials as new. By focusing on steel cable trays of European standard, you can match reused ones with new ones through Ahlsell, letting the wholesaler deliver a total package of both new and old together as one. Every product comes with documentation, enabling write-offs in environmental accounting, making it easier to apply for greener loans, and helping our customers meet circularity targets and sustainability certifications like BREEAM.

This is exactly what our customers have demanded: predictability, compliance, and ease, without sacrificing performance.